Cookie Policy

Last updated: January 2026

This Cookie Policy explains how the e-Assessment Association Ltd (“eAA”, “we”, “us”, or “our”) uses cookies and similar technologies on our website.

This policy should be read alongside our Privacy Policy, which explains how we use personal data more broadly.

1. Who we are

e-Assessment Association Ltd

Registered address:

e-Assessment Association Ltd,
c/o AlphaPlus, c/o AQA Education Ltd,
Devas Street, Manchester, M15 6EX

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance, and provide information to site owners.

Cookies may be:

• Session cookies – deleted when you close your browser
• Persistent cookies – stored on your device for a set period

Cookies may also be set by us (first-party cookies) or by trusted third parties (third-party cookies).

3. How we use cookies

We use cookies for the following purposes:

• To ensure the website functions correctly
• To improve website performance and usability
• To understand how visitors use our website
• To support secure forms and user interactions
• To support marketing and communications activity where consent is given

We do not use cookies to identify you personally without your consent.

4. Types of cookies we use

a) Strictly necessary cookies

These cookies are essential for the website to operate and cannot be switched off. They include cookies that enable:

• Page navigation
• Secure form submissions
• Website security and stability

These cookies do not require consent.

b) Analytics and performance cookies

These cookies help us understand how visitors interact with our website, such as which pages are visited and how users move around the site.

They allow us to improve the performance and design of the website.

Analytics cookies are only used with your consent.

c) Functional cookies

These cookies remember choices you make (such as language or region) and provide enhanced functionality.

They are optional and require consent.

d) Marketing and communications cookies

These cookies may be used to:

Track engagement with communications
Understand how users interact with marketing emails or pages
Support relevant and proportionate communications

Marketing cookies are only used where you have given explicit consent, for example through cookie settings or registration preferences.

We do not use cookies for third-party advertising networks.

5. Cookies set by third parties

Some cookies may be set by trusted third-party platforms that we use to support our services, including:

HubSpot – used for CRM, forms, and communications
Cvent – used for event registration and management

These providers act as data processors and apply appropriate data protection safeguards. Cookies from these platforms are only used in accordance with your consent choices.

6. Managing your cookie preferences

When you first visit our website, you will be given the option to:

• Accept all cookies
• Reject non-essential cookies 

You can also control cookies through your browser settings at any time. Please note that disabling certain cookies may affect website functionality.

7. Changes to this Cookie Policy

We may update this Cookie Policy from time to time. The most recent version will always be published on our website, with the updated date shown at the top of the page.